Services & pricing
Personalized care, with options designed around you.
Start with an Initial Wellness Assessment, then choose structured root-cause support through membership or continue à la carte.
Plan comparison
À-la-carte, Heal, or Thrive.
Your alopecia journey is unique. Your care should be too. Choose the level of support that best fits what you need right now.
Appointments available via telehealth and in person in Gilbert, AZ
Please note
A $505 Initial Wellness Assessment is required before an À-la-carte plan, a 6- or 12-month Heal membership, or Thrive membership can begin.
| Care detail comparison | À-la-cartePay per visitCare, visit by visit | RecommendedHealMembership — 6 or 12 monthsEverything your healing phase needs | ThriveMembership — after HealKeep the progress — for goodTo join Thrive, you must first complete at least one Heal membership. |
|---|---|---|---|
| Price | $410 / $310 per lab review / follow-up | $310 / month × 6 months$300 / month × 12 months | $195 / month — $2,340 / year ongoing |
| Initial Wellness Assessment | $505 one-time | $505 one-time | 15% off add-on calls |
| Visits included | Pay per visit | 6 months = 3 lab reviews + 3 follow-ups12 months = 6 lab reviews + 6 follow-ups | Check-ins every 10–12 weeks |
| Functional labs | Full price | 10% off * | 10% off * |
| Supplements | Full price | 10% off * | 10% off * |
| Unlimited messaging (24–48 biz hr) | — | ✓ | ✓ |
| Prioritized scheduling & comms | — | ✓ | ✓ |
| Total over plan period | $2,665 — 6 months of care | $2,365 — 6 months($505 + $310 × 6)$4,105 — 12 months($505 + $300 × 12) | $2,340 / year($195 × 12) |
| You save | — | 6 months: $300 + every member benefit12 months: $720 + every member benefit | Every member benefit |
* Member lab discounts apply to eligible tests. Lab testing, supplements, and prescriptions are not included in visit pricing.
You already know what the old way feels like - rushed visits, “normal” labs, and no real answers.
There are three ways to look for answers. Here’s how they compare.
Traditional care
Built to manage symptoms
- Rushed visits, one-size-fits-all approach
- “Your labs look normal”
- Prescription-first fixes; root cause stays hidden
- Costs climb year after year
DIY lab testing
Data without a doctor
- Large lab panels, delivered as raw scores
- No one who knows you or your history
- Flags problems - doesn’t build your plan
- You’re left to interpret it alone
The CURA way
Root-cause care, built around you
- Advanced labs customized to your story — including markers others skip
- A doctor who knows you interprets every result
- A Personalized Healing Plan: nutrition, supplements, lifestyle medicine
- Costs go down as you heal
The old way
Pay more year after year
The CURA way
Invest in healing now - costs drop once you reach Thrive.
You’ve already made the hard choice. The next page is just how you invest in it.
Good to know
Pricing questions
A clear start helps you plan care with confidence.
Is lab testing included?
Lab testing is not included in the Wellness Assessment or membership. Members receive 10% off labs. Typical blood testing during the initial phase ranges from $250–$550, and functional testing commonly ranges from $400–$600 depending on what is recommended.
Can I use HSA/FSA funds?
Yes! You may use HSA or FSA funds for visits, lab work, and supplements.
What other costs should I expect?
Depending on your individual plan, additional costs may include lab testing, supplements, medications, or other recommended therapies. We’ll always discuss recommendations and associated costs with you so you can decide what feels right for you.
Is messaging included in the cost?
Messaging with Dr. Sarah is included for membership patients and is intended for brief questions, clarifications, and support between appointments. For à-la-carte patients, ongoing messaging is not included. Questions about your treatment plan, new symptoms, or changes to your care will require a scheduled follow-up appointment so they can be addressed thoroughly.
Do I have to join a membership?
No. After your Initial Wellness Assessment, you can choose the level of support that best fits your needs, including membership or à-la-carte care.
Can I submit my visits to insurance for reimbursement?
CURA is a cash-pay practice and does not bill or participate with insurance. Superbills can be provided upon request for eligible services; however, reimbursement is not guaranteed and depends entirely on your individual insurance plan and out-of-network benefits. Because CURA is structured as a cash-pay practice, superbills are provided as documentation of services rendered and are not structured or modified to guarantee insurance reimbursement.